2020 has arrived, and it brings a new paradigm for searching the web.
Voice commands are now making 50% of all searches with 30% coming from screenless devices!
Just think about that for a second. Half of all searches no longer require a keyboard!
The improvement of services like Siri, Cortana and the now hugely popular Alexa have fuelled a revolution in the way we interact with technology. And the more we interact with them, the smarter they get, thanks to the magic of machine learning.
“But what does that mean for us, both as consumers and business owners?”
Well, as consumers, the most significant advantage is going to be saving time. Not only does it remove the need to type, but it also allows us to multitask more effectively.
As the world around us becomes more interactive, our daily routines become easier. I now ask Alexa about the news and weather while I’m making breakfast. I look forward to exploring this technology further, especially if it can benefit my productivity.
“Is this going to affect our businesses?”
As a digital marketer, it’s created me a new service; voice search optimisation. There is now a war brewing across companies to optimise their online content for voice searches. The companies that implement it quickly and effectively will benefit from significant increases in traffic and sales.
A lot of companies have already cracked voice search optimisation while their competitors try to play catch up.
So if you rely on digital B2C or B2B sales, my advice is to jump on the voice search bandwagon immediately to take advantage while you still can. Using structured data on your website and doing some voice search keyword research is a great place to start!
The ’AI ladies’ are here to stay!